We are delighted that we have just started a new partnership with WaterWipes.

WaterWipes were created by their founder Edward McCloskey after his new-born daughter suffered with bad nappy rash.

After an extensive search he couldn’t find a baby wipe that didn’t contain chemicals or other ingredients as these would’ve been too harsh for her sensitive skin, so he decided to make his own.

Many years later and after a lot of hard work, testing, and scientific research, WaterWipes were born.

Specifically developed to be as mild and pure as cotton wool and water, and provide safe cleansing for the most delicate new-born skin, WaterWipes are so gentle they can also be used on premature babies. The water used in WaterWipes undergoes a seven step water purification process which results in an ultra-pure solution which is why WaterWipes are the world’s purest baby wipes.

WaterWipes are recommended by midwives and other healthcare professionals worldwide, and are the preferred wipe for many Neonatal Intensive Care Units throughout Ireland, the US, Australia and New Zealand.

WaterWipes will be supporting us this year by being the headline sponsor at the Bliss Baby Charter Conference and helping us produce a new set of baby cards which will be launched for free to parents this World Prematurity Day.

To read more about WaterWipes and their new campaign, #ThisIsParenthood, take a look at their website.