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Equity of Support

Having a premature or sick baby in hospital can be incredibly distressing for families. Bliss has been by parents’ side, supporting them through every step of their baby’s neonatal journey, since we were founded.  

Evidence is clear that babies do best when their parents are partners in their baby’s care, able to play a hands-on role in day-to-day care as well as fully involved in decisions about their care, but we know they need the right information and support to enable them to do so.  

We know too that parents facing inequalities can face additional barriers to being partners in their baby’s care, and may need different support which recognises and responds to their particular needs.  

Bliss will continue to offer comprehensive information and support to parents, with a focus on reaching parents early and tailoring our support to reach families facing the biggest inequalities.