About Bliss

Bliss exists to give every baby born premature or sick in the UK the best chance of survival and quality of life.

We champion their right to receive the best care by supporting families, campaigning for change and supporting professionals, and enabling life-changing research.

Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies.

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Almost 40 years later Bliss has grown into the leading UK charity for the 95,000 babies born needing neonatal care every year.

Why we exist

Our vision

Bliss’ vision is that every baby born premature or sick in the UK has the best chance of survival and quality of life.

Our mission

We champion the right for every baby born premature or sick to receive the best care by:

  • Supporting parents of babies born premature or sick to be as involved as possible in care and decision-making for their babies.
  • Supporting neonatal professionals to deliver high quality baby-centred care and involve parents actively in their babies' care.
  • Placing premature and sick babies' voices at the heart of decision-making to ensure that their best interests are always put first.
  • Supporting research that can tangibly improve outcomes for babies born premature or sick.

Over the next three years (2016-2019) our ambition is to reach every single baby born needing neonatal care in the UK and their family.

Our values

Trusted

We are entrusted to give voice to all babies born premature or sick. We believe that trust is earned and our actions must always be based on what is best for babies.

Supportive

We believe that developing supportive relationships is at the heart of what we do, and only by supporting others are we able to achieve our goals.

Ambitious

We always go the extra mile to deliver excellence and seek improvement in all we do.

Mum Louisa explains what Bliss means to her

About Bliss
The nurse looking after Millie kindly gave us a Bliss booklet to read. It had the most overwhelming effect knowing there was this support network available to us. I would sit by her incubator reading the booklet digesting and understanding the journey ahead of us. It made me feel so supported. About Bliss
Read Louisa's story - 'Our warrior princess'
Louisa�S Story   �Our Warrior Princess' Hero

Why Bliss is needed: facts about babies born premature or sick

Read all facts and statistics