How Bliss produces health information

Parent placing hand on baby's head while baby sleeps peacefully

We know that high-quality information is essential for families who have a baby or babies in neonatal care.

It can help families to take control of their situation, and can empower them to have more confidence in their baby’s care. Receiving trustworthy and accessible information at the right time can also help families feel less isolated and more involved in caring for their baby.

When I had my daughter at 24 weeks I felt completely alone. I didn't know what information was available or what to expect. Bliss' website and booklets became my main source of information.

Mother of 24 week baby

PIF Certified

You know that you can trust our information because Bliss is a certified member of the PIF TICK – a quality mark scheme for organisations that produce health information. Wherever you see this logo, you can be sure that the information you are reading is clear, accurate and trustworthy.


To meet the requirements of the PIF TICK scheme, our information has been through a strict quality control process. The criteria includes:

  1. Information is created using a consistent and documented process
  2. Staff are trained and supported to produce high-quality information
  3. Information meets an identified consumer need
  4. Information is based on reliable, up-to-date evidence
  5. Patients are involved in the development of health information
  6. Information is written in plain English
  7. Print and digital information is easy to use and navigate
  8. Users can give feedback on the information
  9. Information is promoted to make sure it reaches those who need it
  10. The impact of information is measured

We are always looking to involve more families and healthcare professionals in our information development. If you have any feedback on any of our information resources or would like to be on our content review panel of healthcare professionals, do get in touch at