are operated by or on behalf of Bliss – The National Charity for the Newborn (“we”, “our”, “us”).
This policy only covers the cookies used on our websites. For full details of how we manage any personal information you give us, please refer to our privacy policy.
Cookies
What are cookies?
A cookie is a small text file that is placed on your computer, mobile phone, or other devices when you visit a website or use an app. The cookie will help the website or app provider to recognise your device the next time you visit their website or use their app. Cookies contain information that is transferred to your computer’s hard drive.
There are other similar technologies such as pixel tags, web bugs, web storage and other similar files and technologies that can also do the same thing as cookies. We use the term "cookies" in this policy to refer to cookies and all such similar technologies that collect information in this way.
Cookie consent
We will ask for your consent to place cookies, except where:
You can withdraw your consent to the use of cookies or manage any other cookie preferences by clicking the cookie preferences link in the footer at the bottom of the page on our websites. You can then use the sliders in the pop up to adjust your cookie preferences, or in the case of https://shop.bliss.org.uk/. It may be necessary to refresh the page for the updated settings to take effect.
How do we use cookies?
We use cookies to help deliver certain functionality for our websites or to help us understand how the websites or any advertising we use is performing. Please see below for more information on the cookies that we use.
Managing cookies using your browser
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or delete certain cookies. Generally, you should also be able to manage similar technologies in the same way that you manage cookies – using your browser's preferences.
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| Stores your specific choices regarding which types of cookies and third-party services (like analytics or marketing) you have accepted or rejected. | |
| This cookie is essential for use of our e-learning platform which utilises Moodle software, as it enables your login to continue throughout your session. When you log out of Moodle the cookie is destroyed (on the browser and the server). If you are a Bliss volunteer you can find out more about these cookies on the Moodle login page and also the Moodle Cookies Policy https://moodle.com/cookies-policy/. | Temporary session cookie (2 hours) |
Analytical/Performance cookies
The analytical/performance cookies that we use are:
Google Analytics
We use Google Analytics to help us measure how users interact with our website content. As a user navigates between web pages on our websites, Google Analytics provides us with JavaScript tags (libraries) to record information about the page a user has seen, for example, the URL of the page. The Google Analytics JavaScript libraries use HTTP Cookies to "remember" what a user has done on previous pages and during previous interactions with our websites.
We use Google Analytics to analyse how our websites are accessed, used, or are performing. We use this information to maintain, operate, and continually improve the websites.
Hotjar
Similar to Google Analytics, Hotjar is a tool which helps us understand how users interact with our websites. We use Hotjar on our websites to provide on-page surveys on our ‘Parents’ section to ask for user feedback. We also use the Hotjar heatmap functionality to help us improve our understanding of user behaviour on certain pages of our websites and use this to inform how we can improve our website pages.
For more information, including in relation to the duration for which these cookies are set, please see Hotjar's privacy policy and the cookies set by the Hotjar tracking code.
The specific analytical/performance cookies we use are:
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| Registers a unique ID that is used to generate statistical data on how the visitor uses the website | |
| Registers a unique ID that is used to generate statistical data on how the visitor uses the website | |
| Used to throttle request rate | |
| Holds the data for a user's current browsing session on a website. Its main purpose is to ensure that subsequent page views and actions taken by a visitor during a single browsing window are attributed to the exact same session. | |
| Set by Hotjar when a visitor first lands on a page. Its primary purpose is to persist a unique, randomized Hotjar User ID in the user's browser. | |
Targeting cookies
These cookies record your visit to our websites, the pages you have visited, and the links you have followed. We will use this information to make our websites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. You can find more information about the individual cookies we use and the purposes for which we use them below:
Ads
We use Google Ads to enable us to reach our audiences more effectively when they search online for us or something related to what we do. In order to target people appropriately that have visited our websites before and to track the performance of our advertising campaigns, we use Google Ads remarketing tags doubleclick.net.
Facebook
We use Facebook paid advertising to help us reach our audiences and increase awareness of our work. This includes cookies to help us understand the effectiveness of our advertising and to ensure that we target people appropriately.
We use the Facebook pixel across our main website, on our shop, and on our donate platform.
The targeting cookies used on our websites include:
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| Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. | |
| Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | |
| Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. | Temporary session cookie (2 hours) |
| Stores preferences and personalizes ads across Google services. | |
Third-party cookies
If you visit a web page on our site with embedded content such as social media, a video on YouTube, or meeting scheduling functionality powered by Calendly, you may be sent cookies from these sites. We do not control these cookies so for more information on these, please refer to the sites’ own cookie policies and how to manage them.
Examples of third party cookies used on our website:
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| This cookie is set by YouTube video service on pages with YouTube embedded videos to track views. | Temporary session cookie (2 hours) |
| Used by YouTube to store the user’s privacy and consent settings for embedded videos. It helps ensure that user privacy choices (like consent for personalized ads or tracking) are respected when watching embedded YouTube content. | |
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| Used by Calendly for preferences purposes such as tracking usage behaviour, optimising experience, or enabling marketing functionality. | |
Third party access to cookies
The cookies we use may be accessed by us and our development agency Studio Republic for the purposes set out in this policy. These cookies will not be accessed by any other third party.
How to contact us
You can contact us at[email protected] if you have any questions about this cookie policy or the information we hold about you.
Changes to this policy
We may change this policy from time to time. This policy was last updated on 30th June 2026.
