Our team

Find out more about the people who drive the great work done at Bliss, the premature and sick baby charity.

Bliss Chief Executive, Caroline Lee-Davey

Caroline Lee Davey

Caroline joined Bliss as Chief Executive in November 2014; she also sits on the Executive Committee of the British Association of Perinatal Medicine, and is a member of the Maternal, Perinatal and Infant Independent Advisory Group. Before joining Bliss Caroline was the Director of Policy, Advice and Communications at Gingerbread, the single parent charity, where she led on policy and campaigning work as well as overseeing the delivery of multi-channel information and advice services. Caroline was previously Deputy Director of Communications, Policy and Campaigns at housing charity Shelter. Caroline is a Fellow of the Royal Society of Arts, and was a trustee of Crisis, the national charity for single homeless people, from 2014-2020.

Caroline says: "It’s a real privilege to work at Bliss and contribute to the great work achieved by Bliss staff, volunteers and supporters over many years to improve the lives of babies born premature or sick; and I particularly value each and every opportunity I have to meet the babies, families and neonatal health professionals that we support to hear first-hand experiences of how we’ve made a difference, and what more we can do in the future."

You can follow Caroline on twitter at @carolinemdavey.

Finance and Operations Director, Kay D'Cruz

Kay picture website

Kay joined Bliss in June 2019 as the Head of Finance and Operations. She is a Fellow of the Institute of Chartered Accountants in England and Wales, having qualified with PwC in 2002.

Kay held Financial Controller roles at McDonalds UK and Carphone Warehouse UK before moving into the Charity Sector, where she held several Trustee positions for local and community organisations, in addition to working as a marker for some of the Chartered Accountancy Boards. She started at Bliss following 3 years as the Financial Controller at the Centre for ADHD and Autism Support, where she remains a Trustee.

Kay says: "I’m delighted to join Bliss as it launches it’s 3-year strategy to continue and build on the work it has carried out over the last 40 years, helping babies born premature or sick."

Fundraising Director, Richard Moody

Richard SMT

Richard joined Bliss as Head of Fundraising in November 2020 and is a member of the Chartered Institute of Fundraising and Institute of Data and Marketing.

Richard has been a fundraiser for over 25 years, working in both large and smaller charities including Crisis and WaterAid. Richard is also a trustee at Homestart Epsom, Ewell and Banstead, part of Homestart UK, who provide vital support to parents and their children facing difficult times.

Richard says “1 in 7 children are born needing neonatal care in the UK each year – and the numbers are rising. I am passionate that we all do everything we can to ensure the best outcomes for these children and their families. It is an absolute privilege to work with the incredible supporters of Bliss who make this happen.”

Services Director, Peter Bradley

Peter joined Bliss in 2018, taking the Director of Services role in 2022. Previous roles included working as Head of Information and People Development at Citizens Advice Merton and Lambeth, and senior management roles with Sova, a charity supporting people with convictions. He has an MA in International Development, and worked in volunteer programming roles at leading development charity VSO. He is the vice chair of governors at a local primary school.

Peter says; ‘I am delighted to be working with Bliss’ senior leadership team as we begin the next exciting stage of our work to help babies born premature or sick to have the best chance of survival and quality of life, and to work towards equity in neonatal care. I am inspired by the courage of families who face the most difficult of experiences, and the skill and dedication of the medical teams, support staff and volunteers helping them and their babies’.