Campaign for change

Baby in hospital holding hands with parent

The time babies spend on a neonatal unit and the care they receive are vital to determining their long-term development.

We are committed to ensuring consistent, high quality care is available to every premature or sick baby who needs it so they have the best chance of survival and quality of life.

We do this by campaigning to ensure babies' voices are at the heart of decision-making and their best interests are always put first.

Through bold, evidence-based campaigns such as the Bliss baby report 2015 we are able to shine a light on the issues affecting care for babies.

In partnership with parents and professionals we aim to secure changes in policy, investment and standards of care for premature and sick babies, and make a real and lasting difference to neonatal services across the UK.

Professor Neena Modi, President of the Royal College of Paediatrics and Child Health and Consultant Neonatologist, commenting on the Bliss baby report 2015: "When the care of babies is compromised, so too are their chances of life-long health.

"This will increase their future requirements for healthcare and diminish their ability to become productive members of society.

"That's why we support Bliss' call for more investment in newborn care."

Over the next three years we will campaign for change by:

  • working with politicians and decision-makers to ensure that resourcing and staffing of neonatal care is in line with evidence about what is best for babies
  • campaigning for effective implementation of evidence-based neonatal quality standards
  • working with politicians and decision-makers to raise the profile and importance of neonatal care.