Our plans for World Prematurity Day

Baby wrapped in blanket being tube fed while dad holds him in his arms

Find out about our 2023 #ByYourSide message and how you can get involved on Friday 17 November and beyond.

#ByYourSide - our 2023 message

A lot has changed in the world in recent years. One thing that hasn’t, is Bliss’ commitment to supporting families of babies born premature or sick. That’s why our 2023 World Prematurity Day #ByYourSide messaging continues on from last year.

As a neonatal parent, you know just what it means to be by your baby’s side. From the first touch or hold, the first feed, to supporting them through medical procedures, celebrating the milestones and overcoming the challenges, being able to be there for your baby can mean everything.

Unfortunately, for some parents there can be many reasons why they can’t always be involved in their baby’s care as much as they'd like to be. This World Prematurity Day, join us to help shine a light on the unseen challenges faced by babies born premature, and their families, and show others that they’re not alone. You can do this by sharing your own story on social media or by sharing one of our graphics either from our website or our social media pages on the day. Remember to use #ByYourSide and tag @Blisscharity.

When your baby needs you by their side, we’ll be by your side. Bliss is here to support you to support your baby. #ByYourSide

Get involved

  • Share your own neonatal story on social media or email media@bliss.org.uk if you would like to share with our community
  • Use our downloadable social media assets to help raise awareness on social media
  • Print our poster to share on the neonatal unit or in your local area
  • Fundraise to support even more babies born premature or sick

Join the conversation

However you decide to get involved this World Prematurity Day, share your neonatal story and tag Bliss so we can re-share:

Tweet #ByYourSide and tag @Blisscharity

Post #ByYourSide on Facebook and tag @Blisscharity

Post #ByYourSide on Instagram and tag @Blisscharity

Your stories

Read different neonatal experiences from people who are touched by the needs of a premature or sick baby.
Read more
Mum reclining in a hospital chair with her baby wrapped in blanket and resting on her chest