Patient Information Forum (PIF)

PIF Patient Information Forum logo

The Patient Information Forum promotes access to trusted health information for patients, carers, the public and healthcare professionals.

PIF represents more than 300 organisations across the NHS, voluntary, academic, freelance and commercial sectors. Their expert guidance on the production of high-quality health information supports an improved healthcare experience for patients and the public.

They help members provide high-quality, clearly communicated, evidence-based healthcare information. The aim is to empower people to make informed decisions about their health and improve outcomes.

PIF have played an essential role in the development of policy and expertise on user involvement, health literacy, shared decision-making, patient experience and reducing health inequalities.


PIF's vision is that everyone has access to personalised health information and support to enable them to make informed decisions about their health, wellbeing and care.

PIF Certification

PIF are the independent voice of UK health information, and run the only UK-wide quality mark for health information – the PIF TICK, of which Bliss is a certified member.

The PIF TICK is a quality mark administered by the Patient Information Forum. To be accredited, an organisation must show that their health information meets the ten criteria of trustworthy information.