News > Princess Royal (Telford) neonatal unit achieves Bliss Baby Charter Gold

We are delighted to announce that the Princess Royal (Telford) neonatal unit has achieved Gold Bliss Baby Charter accreditation, having evidenced robust procedures, effective practices, and appropriate facilities that enable parents and carers to play an active role as partners in care. 

This includes meaningful involvement in shared decision-making, hands-on participation in their baby’s care, and a clear understanding of each family’s circumstances and availability, allowing care to be genuinely individualised. Together, these elements establish a strong and sustainable foundation for Family Integrated Care.

During the assessment, the Bliss Baby Charter team and Volunteer Assessors, Oliver Rackham and Nadia Griffin, observed that the Unit benefits from a dedicated Allied Health Professional and Psychological (AHP&P) team that is fully integrated within the multidisciplinary team (MDT). Effective communication, including regular MDT huddles, supports shared understanding and coordinated care. The nursing and AHP&P teams demonstrated a strong awareness of the needs of families, recognising the value of parental knowledge and the importance of supporting emotional wellbeing as part of holistic care delivery. 

Being on the neonatal unit puts you in the best position to be equipped for looking after your pre-term baby. I look back on it as such a positive experience that I am grateful for.

Alarna, mum to Charlie, born at 34 weeks
Screenshot 2026 03 27 122958

Samantha Petridis, Neonatal Infant Feeding Lead and Bliss Baby Charter Lead, said: “Achieving Gold in the Bliss Baby Charter has been a long journey and I am incredibly proud to receive this award on behalf of the Telford Neonatal Unit.

“Over the years, we have made many meaningful improvements to better support babies and their families, including free parking, hospital‑grade breast pumps at every cot space, hot meals for parents and camp beds so parents can stay close to their baby.

“Parents are central to everything we do. We involve them in their baby’s care, listen to their voices, and empower them as partners in their neonatal journey.

“This award reflects the dedication of our entire multidisciplinary team, who support families with compassion and commitment every day.”