Tinsel sparkling in September? Carol singers filling city streets before autumn has even arrived? This year, Christmas is arriving 100 days early as Bliss together with advertising agency TBWA launches its Premature Christmas campaign – transforming towns across the UK with festive cheer for a vital cause: shining a powerful light on premature births and raising funds to continue our vital work for premature and sick babies in the UK.
Launching on September 16, the campaign will transform landmarks, local pubs, shopping centres, and homes with twinkling lights, joyful carols, Santa’s grottos, and billboards wishing the nation “Merry Christmas” – months before anyone expects it.
By bringing festive magic to communities across the UK in such an unexpected way, Bliss is inviting the nation to pause, reflect, and stand alongside the thousands of families whose lives are turned upside down by the birth of a premature or sick baby each year.
