Why take part?

Find out why the Bliss Baby Charter can make such a difference to babies, families and health professionals in neonatal units.

A family-centred approach to care brings with it proven benefits to the baby, family and unit staff.

Staff and parents at Frimley Park talk about the benefits and outcomes of using the Bliss Baby Charter in the video below.

Here are just some reasons why the Bliss Baby Charter is so valuable.

Benefits for baby and family

  • Improved long-term health outcomes
  • Enhanced bonding
  • Increased parental confidence
  • Reduced stress
  • Reduced hospital stay
  • Increased breastfeeding rates
  • Makes positive memories

Benefits for the unit

  • Consistency of practice
  • Increased staff morale
  • Change possible
  • Frees up staff time
  • Improves relations with parents
  • Professional development opportunities
  • Boosts recruitment
  • Reduces readmissions
  • Enhances unit culture

Our Impact

In 2019-2020, as part of the Bliss Baby Charter:

  • 93% of neonatal units in the UK are making improvements in the way they care for babies
  • 75% of neonatal units have provided evidence of how they are improving the way they care for babies
  • Bliss has given feedback to 77 neonatal units to help them improve the way they care for babies
  • In the next year, an estimated 10,000 families in neonatal care will benefit from improved mental health support
  • Bliss awarded 5 neonatal units with the Bliss Baby Charter Accreditation
  • Bliss recorded over 350 improvements to neonatal practice across 65 different units across the UK.

A few examples of these improvements are:

  • Luton and Dunstable appointed a psychotherapist
  • Colchester established a Neonatal Post discharge Baby Massage group
  • Chelsea and Westminster have 4 new hotel rooms available for parents
  • Birmingham Women’s has fingerprint entry for parents
  • Free Wi-Fi and free parking at Princess Royal Hayward’s Heath
  • Norfolk and Norwich introduced diary communication cards

The most changes taking place on neonatal units were in psychosocial support (almost 60 changes), with units working extremely hard to appropriately support the mental health of both families and their staff.

We really applaud all the amazing hard work units have put in to these improvements and look forward to sharing more of these insights with you in the future.

Baby Charter Impact 2019-2020

Are you interested in getting involved with the Baby Charter?

Complete our registration form to find out more and a member of our team will get in touch
Register now