Our team

Find out more about the people who drive the great work done at Bliss, the premature and sick baby charity.

Bliss Chief Executive, Caroline Lee-Davey

(Caroline is currently on maternity leave)

Caroline Lee Davey

Caroline joined Bliss as Chief Executive in November 2014; she also sits on the Executive Committee of the British Association of Perinatal Medicine, and is a member of the Maternal, Perinatal and Infant Independent Advisory Group. Before joining Bliss Caroline was the Director of Policy, Advice and Communications at Gingerbread, the single parent charity, where she led on policy and campaigning work as well as overseeing the delivery of multi-channel information and advice services. Caroline was previously Deputy Director of Communications, Policy and Campaigns at housing charity Shelter. Caroline is also a trustee of Crisis, the national charity for single homeless people, and is a Fellow of the Royal Society of Arts.

Caroline says: "It’s a real privilege to work at Bliss and contribute to the great work achieved by Bliss staff, volunteers and supporters over many years to improve the lives of babies born premature or sick; and I particularly value each and every opportunity I have to meet the babies, families and neonatal health professionals that we support to hear first-hand experiences of how we’ve made a difference, and what more we can do in the future."

You can follow Caroline on twitter at @carolinemdavey.

Bliss Chief Executive (interim) Justin Irwin

Justin started at Bliss in June 2019 as maternity cover for Caroline Lee-Davey. He is an experienced charity Chief Executive, and has in the last few years undertaken similar interim roles at both Bipolar UK and the Family and Childcare Trust. His previous employed experience includes posts as the Director of Services at ChildLine, and Director of Fundraising and Operations at Sane. As a founding Director of the consultancy Fiveways Justin worked on the evaluation of the National Care Bereavement Pathway. He is also a school governor and Trustee at the Change Please Foundation.

Justin says: "I’ve admired the work of Bliss for many years, so am delighted to have the opportunity to step into Caroline’s shoes and work with the team to achieve better outcomes for babies born premature or sick."

Head of Fundraising and Communications, David Boorman

David Boorman

David joined Bliss as Head of Fundraising and Communications in October 2016. With 10 years' experience in fundraising and marketing, David has worked with charities such as Marie Curie, Muscular Dystrophy UK and the National Autistic Society to develop income growth and brand strategies across a number of fundraising streams and audiences. David also has an MSc in Charity Fundraising and Marketing from City University and sits on the advisory panel of fundraising think-tank Rogare.

David says: "It’s such an exciting time to be at Bliss. With an ambitious new strategy to reach every baby born premature or sick each year, we need the support of all the fantastic people who donate money or take on a challenge more than ever. But the hard work carried out by all of the staff and volunteers at Bliss, and the miracles performed every day by staff in hospitals across the UK, make me proud to be part of something so worthwhile. I know that together we can make such a huge difference."

Head of Services, Debbie Bezalel

Debbie joined Bliss as Information and Support Manager in March 2018 and moved into the Head of Services role in August 2018. As Head of Services she oversees our research work, the information we provide, support for parents from our volunteers as well as the training and development work with health professionals through the Bliss Baby Charter. She also represent parents' views on several NHS working groups such as the Neonatal Critical Care Clinical Reference Group.

Prior to joining Bliss Debbie was Director of Community and Voluntary Services at Watford and Three Rivers Trust, Head of Information and Support Services at Target Ovarian Cancer and spent three years as a Regional Development Officer at The Lullaby Trust. She is also a Trustee of Herts Young Homeless and The Centre for Autism & ADHD Support.

Debbie says: "I’m passionate about the work that Bliss does to ensure the best outcomes for babies born premature and sick. Our support for parents and our engagement with health professionals goes a long way to making sure that we’re working together to secure the best outcomes for premature and sick babies and their families."

Head of Finance and Operations, Kay D'Cruz

Kay joined Bliss in June 2019 as the Head of Finance and Operations. She is a Fellow of the Institute of Chartered Accountants in England and Wales, having qualified with PwC in 2002.

Kay held Financial Controller roles at McDonalds UK and Carphone Warehouse UK before moving into the Charity Sector, where she held several Trustee positions for local and community organisations, in addition to working as a marker for some of the Chartered Accountancy Boards. She started at Bliss following 3 years as the Financial Controller at the Centre for ADHD and Autism Support, where she remains a Trustee.

Kay says: "I’m delighted to join Bliss as it launches it’s 3-year strategy to continue and build on the work it has carried out over the last 40 years, helping babies born premature or sick."