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Our supporter promise

Baby holding adults hand

Our promise to you

You are so important to us. You’re the reason we’re able to help so many of the 95,000 babies who need neonatal care each year, and you’re vital to us achieving our goal of reaching every single one.

So we want to keep in touch with you, to let you know when we have a big win thanks to your help and to share the stories of the babies and families you’ve supported. We also want you to know when we need your help and what you can do – but it’s really important to us that you choose how we contact you, that you’re in control, and that you know your information is safe with us.

So here is our promise to you:

  • We promise, if you give us your contact details, we will only send you things you tell us you are interested in and in the way you wish to hear from us. If you don’t want to hear from us anymore, you can tell us and we will listen.
  • We promise to protect your information and that your right to confidentiality will be respected at all times. We will never give, sell or rent your information to any other organisation to use for their purposes.
  • We promise any donation you make to us will be used as you intend it to be, handled responsibly and put to the best use for the babies we are here to help.

Bliss’ values are trusted, supportive and ambitious and we promise to demonstrate these in all our communications and interactions with you.

If we don’t get it right 

If you’re ever unhappy, for any reason, we want to know about it so that we can put things right as soon as possible.

To speak to us about fundraising or the way we communicate with you, please call our Head of Fundraising and Communications, David Boorman, on 020 7378 4766 or email

We hope David can address your concern, but in the event that you would like to formalise your complaint please follow the steps in the Bliss complaints procedure. We hope that we would always be able to resolve your concern swiftly, but if you feel they are still not addressed, please contact the Fundraising Regulator. If you have a concern about public collections please contact the local authority licensing officer and/or the Metropolitan Police.


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