Helpline 0808 801 0322


Privacy policy

Information we may collect from you

We may collect and process the following data about you:

  • Information that you provide in order to use services via our website (the "Website")
  • If we ask you for your contact details for future marketing use, the contact details you provide to us, although you have the option to opt-out of such use
  • Details of transactions you carry out through the Website
  • Your payment card details, which are required in order to make a secure online donation
  • Details of your use of the Website  (including, but not limited to, traffic data and location data) whether this is required for our own purposes or otherwise, and the resources that you access
  • Any content that you submit to message boards, forums or any other publicly accessible area of the Website
  • If you contact us, we may keep a record of your email or other correspondence

If you are providing us with personal information about any other person, you confirm that you have obtained his or her consent and made him or her aware of this policy before providing the information to us.

IP addresses

We may collect information about your device including, where available, your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Where we store your personal data

The data that we collect from you may be transferred to, processed and stored at, a destination outside the European Economic Area (‘EEA’) and transferred to our service providers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be processed by our payment handler partner companies and encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of the information

We use information held about you in the following ways:

  • To ensure that content on the Website is presented in the most effective manner for you and for your device
  • To allow you to participate in interactive features of our service, when you choose to do so
  • To notify you about changes to our service
  • To provide you with information  that we feel may interest you

We will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were previously provided to you.

If you do not want us to use your data for marketing purposes, please tick the relevant box situated on the form on which we collect your data.

Disclosure of your information

We may disclose your personal information to any of our subsidiaries, as defined in section 1159 of the UK Companies Act 2006, to our service providers, to Government bodies and other authorities to whom we are legally obliged to pass your data and to relevant third parties for the purpose of fraud protection and credit risk reduction.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by ticking/unticking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by writing to: or Bliss, 2nd Floor, Chapter House, 18-20 Crucifix Lane, London SE1 3JW.

Our Website contains links to and from the websites of our principals, suppliers, advertisers and other third parties. If you follow a link to any of these other websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or for these third party websites. Please check these policies before you submit any personal data to these websites.

Access to your personal data

The Data Protection Act 1998 gives you the right to check that your personal data is being processed lawfully (“subject access right”).  Your subject access right can be exercised in accordance with that Act. Any subject access request must be made in writing to: David Boorman, Director of Fundraising and Communications ( or Bliss, 2nd Floor, Chapter House, 18-20 Crucifix Lane, London SE1 3JW, and may be subject to a fee of £10 to meet our costs in providing you with details of any personal data we hold about you.

Changes to our privacy policy

We reserve the right to update or alter this Privacy Policy from time to time  Any changes will be posted on this page.

You can also view our Data Protection Policy

Bliss Helpline Privacy Statement

This privacy statement explains the ways in which Bliss collects, uses and stores any personal data that you may give us when using the Bliss Helpline and email address. These services are volunteer led and all volunteers will adhere to the procedures outlined in this statement.


The Bliss helpline and services are private and confidential services. This means that what you choose to share with us remains confidential. There may however times when Bliss has a duty to break confidentiality and pass on information to a third party.

Bliss will only break confidentiality under the following circumstances.

  • If we have reason to believe that you or someone else is at risk of significant and immediate harm
  • You tell us that you are seriously harming another person
  • You ask us to break confidentiality on your behalf and contact a third party

We will, wherever possible, tell you first if we are going to break confidentiality and do whatever we can to support you

Data collection, storage and retention

Bliss uses a cloud technology platform called Call Handling to manage its helpline calls. For quality control purposes we record all helpline calls, which are stored on the Call Handling system. Call recordings are deleted every three months

When you call the Bliss helpline, we may store some information about you to help us monitor the reach of our service and to enable us to report to our funders, such as gender, ethnic background and reason for calling. We may also collect your phone number and/or email address if you request a call back or follow up email. This information is collected using Survey Monkey and is later stored on Bliss’ secure servers in line with our Data Protection & Confidentiality Policy.

The Bliss helpline also uses Language Line, which is a translation service for callers if English is not their first language. Language Line does not retain any information from the calls that they assist with

When you contact us via the email address, your email address and any personal data you share with us is stored on our secure email servers. As with the helpline, we may store information about you to help monitor our email service. Emails are deleted every six months.

If you ask us to send you some of our hardcopy information resources, we will process this order through the Bliss online shop. All hardcopy information resource orders are processed by Bliss’ printers, Partridges UK.

We are only able to call back or post hardcopy information resources for an individual that requests it. We do not call or send information to individuals at the request of a third party.

If you have any questions about this privacy policy please email


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