#PrematurityIs – our 2018 message

#PrematurityIs much more than being born too soon.

At Bliss, we are only too aware of what prematurity can mean for babies and families. That’s why we want to raise awareness of the impact of having a premature baby this World Prematurity Day.

We need more people to know about the hurdles babies and parents face, and overcome, every single day. That is why we are sharing what #PrematurityIs and what it really means for babies when they are born too soon.

Our 2018 message

#PrematurityIs more common than you think.

More than one in ten babies worldwide are born premature.

#PrematurityIs costing lives.

It is the leading cause of death in children under five around the world and here in the UK.

#PrematurityIs often unpredictable and in most cases, unexplained.

For babies it can mean the biggest fight of their lives and for family and friends it can leave them asking, why?

#PrematurityIs not what most parents expect when they are having a baby.

The emotional and financial burden of having a baby in neonatal care can be devastating.

Share what #PrematurityIs to you!

World Prematurity Day is our chance to make a difference to premature babies. On 17 November we want you to join us, and our partners from around the world, in raising awareness by sharing what #PrematurityIs to you.

Whether you are a parent, family member or friend, healthcare professional, researcher, someone who was born prematurely, or someone who has been touched by the needs of premature babies, we want to know what #PrematurityIs and what it means to you.

#PrematurityIs personal to you

Share your story on Facebook or Instagram, or tweet our ready-made message.
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Watch now: Parents share their experience of prematurity