Bliss has been Mothercare's Charity of the year since 2017 they are committed to supporting parents of babies born into neonatal care

Bliss is now in it's third year as Mothercare's Charity of the Year. Mothercare has raised over £100,000 in the last two years. Mothercare’s own colleagues nominated and voted for Bliss, moved by Bliss’ promise to champion the right for every baby born premature or sick to receive the best care.

Bliss already has a long standing relationship with Mothercare, by jointly working together with neonatal nurses and new parents to develop their premature baby clothing range (from 2lb) which is available in selected stores and online. The company also offer free home delivery on their premature clothing range for parents caught off-guard by the sudden arrival of their little one. You can purchase the range here.

This partnership will see Mothercare donating funds to Bliss from the proceeds of sales in its staff shop along with other employee led fundraising activities such as a golf day and bake sales.

Caroline Lee-Davey, Chief Executive Bliss said: “We are delighted to have worked closely with Mothercare on this new range designed specifically for the needs of premature babies. This new range not only comes in sizes suitable for the smallest babies, it has also been designed with fabrics and fastenings to support ease of use with any tubes or wires that babies may need in hospital. We know that mums and dads will welcome having clothing that is specifically designed for their premature baby, and we’re thrilled that the range will be available for all parents online as well as in Mothercare shops”.

Mark Newton Jones, Mothercare Chief Executive commented, ‘We are delighted to be in partnership with Bliss, a charity that plays such an important role in the lives of parents and babies, providing invaluable support to families at such an important time.”

Wow!! This is amazing! My son was born extremely early and was only 1lb 3oz! By the time he wore clothes he was about 2lb! So good to know there is now some preemie clothing!!