The PIF TICK is a quality mark administered by the Patient Information Forum (PIF). To be accredited, an organisation must show that their health information meets the ten criteria of trustworthy information, each of which has a number of different requirements:
- Information is created using a consistent and documented process
- Staff are trained and supported to produce high-quality information
- Information meets an identified consumer need
- Information is based on reliable, up-to-date evidence
- Patients are involved in the development of health information
- Information is written in plain English
- Print and digital information is easy to use and navigate
- Users can give feedback on information
- Information is promoted to make sure it reaches those who need it
- The impact of information is measured