What families wish they’d known on the neonatal unit

Posted on October 21, 2020

Families share what they wish they’d known when they first arrived on the neonatal unit to raise awareness of premature birth, this World Prematurity Day.

The #IWishIdKnown campaign highlights the impact premature birth can have on families, and celebrates the incredible hurdles that babies born premature or sick overcome every day.

This year, more than ever, families on the neonatal unit are feeling isolated with access to support networks restricted due to the COVID-19 pandemic.

Parents, family members and friends are sharing their experiences on social media to show families currently on the neonatal unit that they’re not alone. You can read some of the messages of hope and join the conversation using #IWishIdKnown.

World Prematurity Day takes place on 17 November and is a global movement to raise awareness of premature birth. Bliss joins together with partners from around the world and here in the UK.

Find out more about World Prematurity Day

I wish I'd known that a big and often unspoken part of prematurity is learning how to cope with the raw feeling of being robbed of your pregnancy.


Free Baby Cards

To mark World Prematurity Day, for a second year running WaterWipes will be supporting our baby cards, available free of charge to neonatal units and parents to help them celebrate the milestones in their baby’s neonatal journey.

Packs of the cards are being sent to every neonatal unit in the UK and will be available free of charge to all parents with a baby born premature or sick.

Each of the ten cards in the pack includes space for parents to record their baby’s milestones in their own words and packs include a new card, ‘Today I made a mess’.

We are incredibly grateful to WaterWipes for sponsoring the baby cards and sharing the #IWishIdKnown campaign. You can order your free pack from bliss.org.uk/baby-cards