The #IWishIdKnown campaign highlights the impact premature birth can have on families, and celebrates the incredible hurdles that babies born premature or sick overcome every day.
This year, more than ever, families on the neonatal unit are feeling isolated with access to support networks restricted due to the COVID-19 pandemic.
Parents, family members and friends are sharing their experiences on social media to show families currently on the neonatal unit that they’re not alone. You can read some of the messages of hope and join the conversation using #IWishIdKnown.
World Prematurity Day takes place on 17 November and is a global movement to raise awareness of premature birth. Bliss joins together with partners from around the world and here in the UK.