Bliss partners with My 1st Years to support families of full term babies in neonatal care

Posted on September 01, 2020

We are delighted that My 1st Years, the personalised baby brand, will be sponsoring our very first awareness campaign for babies born at term needing neonatal care and a special issue of Little Bliss telling their stories.

60% of babies admitted into neonatal care are born at term (37+ weeks gestation) but many describe feeling isolated on the unit and under-represented compared with parents of premature babies. In order to better support these families, Bliss will be launching focused activity for families of full term babies in early 2021, with a special edition of our print magazine, Little Bliss, to highlight their experiences and share relevant information and useful resources

This has been made possible thanks to My 1st Years, the personalised children’s gift brand. My 1st Years are giving a discount to Bliss supporters, which you can find here. They will also be supporting us with the production of our Christmas video featuring Tammy, who gave birth to twins at the peak of the COVID-19 outbreak, her husband Shayne and their three children. You can read their story here.

If your baby was born at term needing neonatal care, we would love to hear how our awareness campaign can best support you. And if you would like to be considered for our special edition of Little Bliss, then please email