Bliss and WaterWipes provide free information to celebrate Kangaroo Care Awareness Day

Posted on May 15, 2020

Mum and dad holding baby with mum sitting in hospital chair cuddling baby on chest and dad looking at baby

This Kangaroo Care Awareness Day, WaterWipes want parents to have the information they need to be involved in their baby’s care and do skin-to-skin.

As of 15 May, Bliss’ flagship printed information About neonatal care will be available to neonatal units thanks to our partnership with WaterWipes.

The information usually has a postage fee. To make sure more parents and neonatal units get the information, Waterwipes are funding the printing and postage of About neonatal care for six months.

The 60 page booklet has been written especially to answer the questions parents might have when they first arrive on the unit. It explains how neonatal care works, what the equipment does, the care their baby might get, and how they can be involved on the unit – as well as ideas for getting more support.

With access to neonatal units currently restricted due to COVID-19, parents with a premature or sick baby are more isolated than ever, and in need of information they can trust and somewhere to turn for emotional support.

Bliss is delighted to be entering into a second year partnership with WaterWipes who will also be helping to raise awareness of neonatal care as part of World Prematurity Day in November.

Following the launch of new Bliss Baby Cards in 2019, these will once again be available to families to help them celebrate all the incredible milestones in their baby’s journey. More details on this to come later in the year.