We know, more than ever, how important it is for parents to feel supported and connected to their premature or sick baby. But we also know there are many reasons why parents might not be able to be on the unit as much as they’d like.
That’s why we are delighted to be working with our long-term partner Pampers this World Prematurity Day to launch a new animation to help families on the neonatal unit make the most of their time with their baby.
The animation, which parents will be able to view on neonatal units via the vCreate platform, will help families feel confident getting involved in their babies’ care and help parents to understand how they might be feeling, what questions to ask and where they can find more support.
Over the coming weeks, Bliss will be asking families on its social media channels to nominate a neonatal unit to receive tablets and Wi-Fi dongles, funded by Pampers, to help parents stay connected to their baby - and access information including our new animation - when they can’t be there in person.
The animation is part of a series of initiatives being funded by Pampers to help families feel connected at this especially challenging time, when we know many families are facing restricted access to the neonatal unit.
Bliss Chief Executive said: “COVID-19 has meant neonatal units are facing new and unprecedented challenges in caring for premature and sick babies; with strict infection control measures in place limiting family involvement, it is feared that UK parents have missed out on thousands of hours of precious contact time with their baby. This early development time is key for premature and sick babies and so it has never been more important for us – with Pampers’ backing – to support families in the care of their tiny baby.”
