Welcome to our new website

Posted on April 19, 2018

New Website Story

On 23 April 2018, Bliss launched our new website. Find out more.

On 23 April 2018, Bliss launched our new website.

We have spent much of the last year speaking with parents, healthcare professionals and other website users to help us improve our online services.

The new website aims to make accessing our information and support much easier and quicker for users. We know that many parents access our information via our website and we want to make that process as simple as possible.

The new website features include:

  • A fresh, clean design with a mobile first approach to make sure our content is easily accessible on any device
  • A new shop with a much simpler and intuitive checkout process
  • Improved navigation and search functionality so users can find and browse content easily
  • A simpler donate process so people can make online donations quickly and easily

Our website launch is just the start as we will now build on improved functionality available and continue to bring even better digital experiences for Bliss users.

Chief Executive Caroline Lee-Davey said: “We are extremely excited to be launching our new website to the public. We hope that its improved design will help parents with a baby in neonatal care access the information and support they need as quickly as possible, and that they will enjoy looking around everything we have on our website.

"We are so thankful to our Digital Team and our website agency Electric Putty who have been working tirelessly to ensure that this project has come together.

"By improving the digital experience for our users, we hope that we can continue to increase the number of families that we reach with our support, and ensure that every baby born premature or sick in the UK is able to benefit from our work".

If you have any feedback about the new website, we’d love to hear from you. Please email digital@bliss.org.uk with your comments. 

We’ll be continuing to update some elements of the website over the coming weeks. If you spot anything we’ve missed, do let us know.

Donations and online orders

Please note: For anyone who created an account in order to make a donation on our old website or order from our old shop your previous log in details will not work.

Now, you will no longer have the option to create an account when making a donation, which will make the donation process a lot simpler.

For anyone with an account on our old shop who would like a new one, you will have to create a brand new account. Creating an account on our shop means it will be much easier for you to order from us, particularly if you are going to be making regular orders, but if you don’t want to create an account then you can check out as a guest.