Services for Wales's sickest babies under pressure

Posted on July 08, 2016

Services For Wales�S Sickest Babies Under Pressure Hero

Neonatal services in Wales are overstretched and under incredible pressure, putting the safety of the sickest babies at risk. Findings of new research published in the Bliss baby report 2016: time for change, show that there is a severe shortage of neonatal nurses and doctors.


This year for World Prematurity Day (17 November) we want to create a video that will raise awareness of prematurity. We want to highlight the experiences that parents with a premature baby in neonatal care go through, and share these experiences on our website, social media channels and corporate and media partners (this means the video may appear on third party websites such as Netmums or Pampers).

To do this, we need your help.


We would like you to film a few video clips that show people what it is like for parents to have a premature baby in neonatal care.

It is important when filming on a neonatal unit you check with the unit before you film there. For reasons of confidentiality it is really important anyone in your videos has given their consent to be filmed and for that video to be shared with us for the purposes of this project. Please make sure that you do not accidently include other babies or families in the background of your film, and that you do not record whilst confidential conversations about care are taking place.

Please see the section on filming guidance for more information.

For parents who have had a premature baby on a unit:

We understand that many parents have videos from their time on a unit. If you would like to send us any clips, please take a look at the ‘What to film’ section for the types of videos we are looking for, and please make sure your videos are in line with our filming and consent guidelines.

How to get involved

Before filming please let us know you would like to get involved by emailing and tell us a bit about yourself and your baby/s. 

What to film

We are looking for a mixture of video clips where you film yourself talking to the camera (like a video diary), as well as filming things that happen during your time on a unit, that show what life is like on a neonatal unit.

Below are suggestions of things to film or talk about, but we recognise everyone’s experience on a unit will be different, and some of these suggestions may not be relevant to you. Please do not feel you have to do them all. You can choose to do as few or as many as you like. Feel free to include any other moments you think are important.

Getting started

  • We would like everyone to film their first video introducing their baby(s) in the following way: “This is my baby [baby’s name optional]. They were born at [blank] weeks. They have been on the neonatal unit for [blank] .”
  • Then in following videos please show us what’s happening on that day and say how it’s been for you and your baby.

Other suggestions of things to film

  • Tell us about, or film, your baby’s care plan. What medical conditions do they have?
  • Tell us about, or film, any milestones that you / your baby achieve during the week. For instance, gaining weight, wearing clothes for the first time, changing levels of care.
  • Film your involvement in your baby’s care – such as changing their nappy, giving them a bath, holding and feeding your baby.
  • Show us what life is like on a neonatal unit – such as washing your hands before you visit your baby, or spending time in a family room.
  • Anything else you think is relevant.

Tell us, or show us, how having a premature baby has affected you/your life – physically and emotionally. For example:

  • How long have you been at the hospital that day?
  • What is it like spending a long time on a unit?
  • How far do you have to travel to be with your baby?
  • What are your expenses like (such as parking, petrol and food)?
  • If your maternity or paternity leave has ended, what was it like to go back to work?
  • If you have other children, describe or show us, what it is like balancing your time between them and your baby.
  • If you are still recovering yourself (for example if you had a c-section), what is that like?
  • Anything else you think is relevant.

Filming guidance

Important: When filming on a neonatal unit, please make sure you check with the unit before you film there. For reasons of confidentiality, it is really important than anyone featured in your videos has given their consent to be filmed and for that video to be shared with us for the purposes of this project.

Please make sure that you do not accidently include other babies or families in the background of your film, and that you do not record whilst confidential conversations about care are taking place. If you do want to film someone else as part of your experience (for example, a nurse or a Bliss volunteer) make sure you get their consent to be filmed for this project (this can be done by filming them saying ‘I consent to being in this video for Bliss’)

  • We will accept landscape or portrait video.
  • We recommend you use a mobile device or camera to ensure footage is High Definition (HD) – video that is of a higher resolution (720p or 1080p) than standard definition. Most smartphones will shoot in HD. Although the front-facing camera is of slightly lower quality, it may be easier to use this when filming yourself talking.
  • If using a camera with manual settings, ensure that the exposure is correct for where you are filming. Do not worry too much about using manual settings if you are not sure which ones to use. Auto settings will work for the purpose of this footage.
  • Do not shoot towards light or window, with you being obstructed. This will result in you being silhouetted. Instead, if possible aim to be beside a window or light source, so that your face is well lit.
  • Try to avoid filming in an area where you will capture background noise, i.e. outside on a windy day, inside with the TV on, busy road and window open etc. Please also avoid obstructing the microphones if using a handheld device.
  • Talking about your experience to the camera – this could be filmed on the unit, at home or somewhere else. We recommend trying to find a quiet place you won’t be disturbed.
  • We know that speaking about your premature baby can be an emotional experience. We want to be able to represent an honest picture of life on a neonatal unit and the emotions parents go through. If you find yourself becoming overwhelmed whilst filming, you can still send the footage to us but only if you feel comfortable doing so. You can also call our free helpline for support on 0808 801 0322.

Please note
Due to the editing process, we can’t guarantee that your footage will be used. However with your consent, we will retain it for possible use in future Bliss projects.

If at any point you no longer consent to Bliss using your content, please let us know by emailing or calling 020 7378 4755. We will remove the content, however once shared we cannot guarantee its removal from third party sites (for example if someone shares our video on Facebook and we remove the original post, the video may still appear on their feed).

Sending video clips

Please email all video clips to with the subject ‘FULL NAME WPD Video’

We suggest using the free file transfer website to send your video clips, as it allows you to send larger file sizes.


We will accept video clips until 4 September 2017