Our strategy

Read our strategy to find out what we will do to ensure babies born premature or sick:

• have the best chance of survival
  
• have well-supported parents playing an active role in their decision-making and care
• are cared for in neonatal environments that best support their development
• benefit from neonatal research that can lead to practical improvements in their care
• receive high-quality care within a neonatal health system which is appropriately funded, structured and staffed.
  

In order to have the greatest impact for babies, there are four core foundations that we will develop and apply across our programmes of work. These are:

• seeking to reach more parents – including those we aren’t currently supporting – in order to make a difference for more babies
• raising awareness and understanding of our work, building on our heritage of 40 years of delivering positive change for babies
• measuring and sharing success with the people who enable our work to ensure we continue to improve and focus on making the biggest difference for babies
• making best use of technology to increase our efficiency as a small charity and improve outcomes for premature and sick babies.