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Why we exist

premature baby

Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies.

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Almost 40 years later Bliss has grown into the leading UK charity for the 90,000 babies born needing neonatal care every year.

Our vision

Bliss’ vision is that every baby born premature or sick in the UK has the best chance of survival and quality of life.

Our mission

Bliss champions the right for every baby born premature or sick to receive the best care. We achieve this by empowering families, influencing policy and practice, and enabling life-changing research.

Our values


We are entrusted to give voice to all babies born premature or sick. We believe that trust is earned and our actions must always be based on what is best for babies.   


We believe that developing supportive relationships is at the heart of what we do, and only by supporting others are we able to achieve our goals. 


We always go the extra mile to deliver excellence and seek improvement in all we do.

Our strategy


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