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Our funding


We are extremely grateful to the thousands of people who contribute to Bliss’ work. It is because of the people who take part in events, fundraise in their communities, make regular donations, and remember us in their wills; as well as the trusts, foundations and companies who so generously support our work that we are able to make a difference to the lives of premature and sick babies and their families. 

FRSB logo

Bliss is a member of the Fundraising Standards Board  (FRSB) and as such we commit to the FRSB’s fundraising promise, which is based on the following principles:

  • We are committed to high standards
  • We are honest and open
  • We are clear
  • We are respectful
  • We are fair and reasonable
  • We are accountable.

 Every penny we raise is important to us, and through our fundraising, as with all aspects of our work, we are committed to working in line with our values of being trusted, supportive, and ambitious

We are working to decrease our fundraising costs, and as of the 2014/2015 financial year we were able to spend 71p in every pound donated on our charitable activities, with 28p in each pound spent on raising further income, and the remaining 1p spent on governance.

Expenditure infographic


You can find more information about our ethical approach to partnership with third parties in our Ethical Policy

To contact one of our fundraising team to find out more about any aspect of Bliss’ fundraising, please click here.

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