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Miffy partners with Bliss

13 November 2014

Bliss is thrilled to be working with much loved character Miffy.

Our partnership kicks off on Monday 17 November, World Prematurity Day with the launch of a beautiful Miffy comfort blanket.

Available from Monday 17 November from the Miffy Bliss Comfort Blanket is priced £14.99, £3.50 of which will be donated to Bliss.

Dick Bruna’s little white bunny celebrates 60 years in 2015. This partnership with Bliss marks the start of Miffy’s anniversary celebrations in the UK. Miffy will be supporting a range of activity over the coming 12 months including, taking part in Bake for Bliss and Buggy Push next year.

Bliss Head of Fundraising and Marketing Duncan Wilbur comments “We’re really excited to partner with such a warm, familiar character as Miffy, whose values fit with ours as a charity. The money raised will help us to continue our work supporting premature and sick babies and their families around the UK.”


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