On Thursday 6 February, mums, dads, babies and Bliss supporters joined together in central London for a flashmob to help raise awareness and funds for us.
The flashmob was organised by gNappies, makers of the world’s only 100 per cent compostable disposable nappy insert.
Everyone who took part got together to make a heart shape to fit in with gNappies Loved campaign, where the company has created limited edition designs to help raise money and awareness for us. gNappies donates money to Bliss from every purchase from the Loved range to help us continue supporting premature and sick babies and their families. gNappies also kindly donated £1 to us for every person who took part in the flashmob.
One of the mums who took part in the flashmob was Bliss celebrity supporter and actress Holly Matthews, who joined in with her daughters Brooke and Texas.
Louise Kjellerup Roper, European Managing Director of gNappies said: “We chose to work with Bliss because we believe that every baby should be given the best start in life and that is exactly what our fundraising for Bliss helps ensure.”
Bliss would like to say a huge thanks to gNappies for their support, and thank you to everyone who came to take part in the flashmob.
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