Bliss, the UK’s leading charity for babies born premature or sick, is proud to partner with Pampers to support the launch of the smallest ever nappy in the UK. The launch will aim to get the nappies to the babies that need them, initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.
Pampers has developed the Preemie Protection Size P3 nappy which is three sizes smaller than a regular newborn nappy, and is suitable for babies weighing as little as 1.8lb (800g). As part of the launch of this new tiny nappy, Bliss and Pampers have partnered to donate three million1 of its smallest nappies to UK hospitals’ neonatal units.
The new Pampers Preemie Protection nappies are designed to minimise disruption to help with sleep, positioning, and medical care for premature babies. Regular newborn nappies have a wide core that can push baby’s legs apart, not allowing baby’s hips and legs to rest comfortably, which can disrupt healthy growth and development4.
Together, Bliss and Pampers aim to support the tiniest babies in the neonatal unit and those who care for them. Caroline Lee-Davey, CEO of Bliss said, "We were thrilled to hear about the new range of Pampers nappies for premature babies, which will make a real difference to the lives of babies and those that care for them. Caring for such a small and fragile baby can be daunting, but Bliss knows that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster. The nappy change is one way parents can take a lead and nappies that are fit for purpose will make this so much easier."
Bliss will be supporting the launch of the nappies on social media by joining in with the Pampers #powerofbabies campaign: encouraging parents to share photos of their own babies to celebrate their fighting spirit and how far they have come since their premature birth. Pampers will be donating £1 to Bliss for every picture shared using #powerofbabies.
If you want to find out more about receiving a sample for your unit please email email@example.com.
- Nappies calculation based on average time in hospital for minimum of 1 week x average 9 nappies per day, 60,000 babies a year
- Number of UK births in 2015, 697,852. Source: ONS. 60,000 premature babies are born every year in the UK. Source: Bliss, based on figures from ONS, IDS Scotland and NISRA (2015)
- Infant mortality has more than halved since 1990, as has neonatal mortality. Source: I. Wolfe, A. Macfarlane, A. Donkin, M. Marmot, R.V (2014) Why children die: deaths in infants, children and young people in the UK Part A
- Based on a US study 99% of nurses agree a wide core disrupts healthy growth and development. Source: An independent survey of more than 150 nurses conducted in August 2016 at COINN – Council of International Neonatal Nurses Conference